Growing Pains: Is It The Turn For Social Networking Yet?

Author: Chris Cornell

When it comes to social networking in the last decade, hardly anyone thinks of it in the context of offline social networking anymore. Social networking sites online are a quick and convenient venue to exchange information, develop a new network and touch base with a community. There were 230 million active individual memberships in such sites at the end of 2007, and revenue from social networking growth predicted for 2012 is expected to grow to $2.4 billion in the United States of America alone.

However, this ecstatic growth in social networking memberships is also predicted to peak worldwide in 2012, thereafter experiencing a level period of stability. On the other hand, subscriber saturation is expected to take place much earlier in the US. Be that as it may, memberships to social networking sites encompass nearly every country, with users in Asia-Pacific making up 35% of memberships compared to those in North America, whose users make up 25% of users. In Europe, the Middle East and the African continent, social networking growth predicted to far exceed the 28% of citizens currently using such networks.

A key development in the fluid world of networking is the involvement of mobile devices, which enables such networks to extend their reach further into society. Social networking through mobile phones and other portable wireless devices that make communication more convenient is gaining ground among users, especially those who don't have regular or easy access to conventional desktop computers. Such convenience allows a near seamless blend of both real and virtual worlds. The proliferation of broadband internet has also done much increase the number of people currently involved in the world of social networking.

With user numbers ballooning at such a swift rate, saturation point may be achieved much more quickly. Current means of communication, i.e. social networking sites, are constantly being improved on, but the intensity of constant curiosity and creativity that drives it to provide an almost constant stream of media and information may well result in end-user fatigue much more quickly.

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